Review: Too Faced Shadow Insurance

Another review on an eyelid primer – I wrote about the Elf Eyelid Primer recently, and how it was a cheap alternative that helps eyeshadows last longer. Today I’ll be touching on something that costs quite a lot more – the Too Faced Shadow Insurance. For 0.35oz, this costs about USD 20. So let’s see if this is worth the price!

Claims on website: 
This is your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked, and hard-to-blend eye shadow accidents. Our silicone based eye shadow primer transforms any eyeshadow into a perfectly blendable, color-drenched, intensified version of itself, then locks it down perfectly until you take it off. This soothing formula evens out the skintone on your lids and smooths lines while securing a barrier between the oils of your skin and your makeup.

According to the website, this eyelid primer is formulated without parabens, sulfates, synthetic fragrances, synthetic dyes, petrochemicals and phthalates. I’m not a chemistry graduate, so I have no idea what difference that made but I assume it means it’s better for you.

The Shadow Insurance comes in a slim tube packaging; I like it as it allows me to easily control the amount I squeeze out and I can cut it open to reach any remaining product as I use it up so any wastage is minimized. The product itself is beige in color but goes on sheer, with very minimal color translating on the eyelids. The texture is smooth, spreads easily, does not feel sticky nor too slippery; it’s also very lightweight.

Even though this is expensive, just a tiny amount covers the whole lid; I just squeeze a bit out and blend it all over my lids with my finger. I find that the Shadow Insurance did very well in terms of keeping my eye makeup from creasing or fading all day. Because of its ability to make eyeshadows ‘stick’, I do try to let it dry down a bit before placing stronger or darker colours, or it will be harder to blend it out.

As compared to the Elf Eyelid Primer, the Shadow Insurance fared better, in my opinion, in making eyeshadows look more vibrant and blending eyeshadows over it was a bit smoother. If I’m reaching for something that is less pigmented, I would definitely use this as it helps amplifies the color payoff. That said, I still find that the other primer by Too Faced, the Glitter Glue, a much better companion for glitters and shimmering pigments.

In short, an absolutely great eyelid primer and I do think that it’s worth the price.

Rating: 4/5

What’s your favourite eyelid primer?


Review: ELF Essentials Eyelid Primer in Sheer

Today’s quick review is on the ELF Essentials Eyelid Primer; I use eyelid primers on a daily basis, and it’s sort of like a habit now to use a primer regardless of how good the eyeshadow is. This is sold for US$1 each in the US for 0.11 fl oz, but I got mine for S$3.50 in Singapore – quite a bit of markup, but it’s still really cheap. There are 4 different shades available – Sheer, Golden, Champagne, Pearl; I chose the one in Sheer.

Claims on website:
Preps your eyelid for smoother, longer-lasting and crease-proof eyeshadow. The lightweight liquid formula quickly absorbs into the skin for comfortable wear and increases eye color longevity.

The primer comes in a hard plastic tube, with a doe-foot applicator. I like it, but it also means that there will be quite a bit of wasted product that cannot be reached at the sides of the tube, unless you cut it open. I don’t, but at this price, I don’t feel bad wasting those bits.

The sheer version goes on, like its name, sheer, with minimal color; it does neutralise some natural color on the eyelids. The texture is quite smooth, spreads easily, does not feel sticky; it’s very lightweight and not very thick.

In terms of efficacy, I think this does a great job for normal eyeshadows; this makes eyeshadows last all day and does not cause creasing. There are definitely better primers out there, especially if you have specific needs; if you’re looking for something to help your eyeshadows ‘pop’, this may not be the best. Or if you’re using glitters or loose pigments, then something like Too Faced Glitter Glue may be a better option.

However, for daily wear using eyeshadows of reasonable quality, and all you want is to make your eyeshadow stay throughout the day, then this is hard to beat for its price! Highly recommended!

Rating: 4/5