It’s been awhile since I’ve done a review on the Kiko products that I hauled in Italy during Summer holiday last year, and it’s definitely not because I haven’t been using them or don’t love them. I’ve been using the Kiko Soft Touch Blush in Light Plum so often that it’s nearly a permanent item in my everyday makeup bag, and at €7.50 for 5g of product, this was a bargain!
The blush is packaged in a small round rubbery casing; the material reminds me a lot of NARS, which also means it’s a dirt magnet. I don’t have a problem with it turning sticky so far though. It’s extremely compact with a tiny mirror and does not come with brushes, which makes it so travel friendly and convenient to bring it everywhere as it literally takes up no space.
Like its name, the blush is a plummy shade with a matte finish, but perhaps a little more than “light”. The blush itself is very pigmented, with a texture that’s soft but not powdery. Being as pale as I am, one of my biggest worries is that it will look exactly like what it does in the pan! But this was easy to blend, and with a soft brush, this works out nicely to a soft plummy color on my cheeks. That said, it also builds up well and I believe it can look like the pan colour if you ever decide that you need such strong cheek colour!
I think the lasting power is great; I had this on before work and by noon, more than 6 hours later, I could still see some colour on my cheeks! Really love this and highly recommend it! Now my only regret is not grabbing more when I had the chance as it’s very hard to get from Singapore.